You can also pause your campaign or adjust the end date after your campaign begins. You can pick a start and end date for your campaign. Set the dates you want your campaign to run You can also set your own budget if you don’t like the options Google gives you. For each budget tier, you can see about how many views and clicks your ad should get per month. Google will suggest some daily average rates for you, based on your keywords, audience size and goals.
Google ads overview free#
In this example, the callouts show the company’s free shipping, customer service hours and price matching policy. Callout extensions let you feature special deals or services. Sitelink extensions let you include more links in your ad copy to different pages on your site. You’ll find these tools on the left page menu under Ads & extensions. You can extend the information you include in each ad with-extensions. That makes it more likely that they’ll convert. This helps create the shortest possible path between your ad and what the customer is looking for. For this, you’ll want to add the URL that you are actually sending them to in the field marked ‘ final URL.’ This may be different from your display URL.įor example, if your ad focuses on one of your products or services, your final URL should be the relevant category page, landing page or product page. To get to your website, they’ll click on your headlines. It’s not clickable, and it’s basically there to let the customer know what website the ad will take them to. Your ad will automatically display your main URL in green. The next text element is your display URL. For example, “20% off all t-shirts today only.” URLs One way to fill out your ad description is to offer a promotion, something with a strong call to action that gives people an incentive to click the ad and visit your site. Why? The more space your ad takes up on a page, the less room there is for your competitors’ ads. That may seem like a lot of space to fill but go ahead and take it. You have two description lines at up to 90 characters each. DescriptionĪfter the headlines, there’s the description, which is smaller text. One of those headlines should be your business name. Your ad can have three headlines, each with up to 30 characters. The headlines are the blue clickable sections of your ad. Write the headlines and descriptions for your adĪfter you have your keyword theme set up, it’s time to move on to the next step: writing the headlines and descriptions for your first Google ad. Each theme will help match your ads to related searches. You can have as many as 10 keywords per theme.
Click ‘add keyword theme,’ type in the keywords you’ve chosen, and Google will suggest more related keywords. Here’s where your keyword research matters.
Google ads overview code#
That could be an area as small as a single ZIP code and as big as an entire country. You get to choose the geography you would like to target. You can always create ads with different goals later. What’s your main goal?ĭo you want more people to call your business, visit your website or come to your brick-and-mortar store? Choose one goal for now. Google’s going to ask you a few questions as you get started. With your keywords, go to and login with your Gmail account or create a Google account. (Also, if you don’t use your business name as a keyword but your competitors do use it, they could outperform you in search results–even searches for your business.) Answer Google Ads’ questions to set the stage for your first campaign It’s best to include your business name as a keyword, too, because that can help people find your specific business in search results. Type in a few keywords or your website’s URL and Google will give you a list of suggestions. If you’re not sure which keywords to use, you can try Google Keyword Planner. Google Ads will let you use up to 10 keyword phrases per ad. It’s best practice to choose a grouping of keywords that are most relevant to your business. Keyword planning is the key to successful ad campaignsīefore you start building your first ad, think about the keywords that people use to find your website. In this post, we’ll walk through the process of setting up your first Google ad-from the planning stage all the way through analytics. To have the biggest impact with your Google Ads, there are a few things to know before you get started. (In fact, if you sign up for HostGator’s Hatchling Plan, you’ll have a $100 Google Ads credit you can use to get started.) You can set up your first Google Ads campaign in just a few minutes and spend just a few dollars a day. Running digital ads for your business isn’t difficult or especially expensive. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most from your website. In this series, we feature articles from our team of experts here at HostGator. This article is part of HostGator’s Web Pros Series.
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